From the outset, Lite Analytics ensures enhanced tracking and analytics by capturing your UTM tags. Initially, we expected most users to add their own UTM_Source and UTM_Medium tags to their Google Ads campaigns for improved tracking.
However, we discovered this isn’t always the case. Some campaign managers neglect to set any UTM parameters in their Google Ads campaigns, leaving users uncertain about which clicks originate from Google search versus search ads.
To address this, we recently introduced auto-tagging for Google Ads campaign clicks by adding a UTM_Medium tag with the value ppc (pay per click). If you’ve already defined your own utm_medium parameter in the target URL, Lite Analytics will respect it and not override it. However, if the utm_medium parameter is missing or empty, Lite Analytics will automatically insert the ppc tag.
This ensures that tracking Google Ads campaign clicks works seamlessly “out of the box,” eliminating the need for users to manually adjust their campaigns to accurately track them within Lite Analytics
Conclusion: With Lite Analytics’ new auto-tagging feature for Google Ads campaigns, tracking clicks is now effortless and accurate, even for campaigns without predefined UTM parameters.
