Lite Analytics blog
A blog dedicated to Lite Analytics and a wide range of web-related topics, offering insights, updates, and tips to enhance your digital presence.
Lite Analytics automates UTM_Medium PPC tagging for Google Ads campaignsFrom the outset, Lite Analytics ensures enhanced tracking and analytics by capturing your UTM tags. Initially, we expected most users to add their…2024-07-11
Turn off Google AI overview and use Google's plain web search filter insteadIn this article, you'll learn how to set plain web search as the default in your Chrome and Firefox browsers. But first, let's dive into what…2024-05-18
What is bounce rate and how to reduce itIn a previous article , we have mentioned a bounce rate, a metric representing the percentage of single-page sessions on a website. Imagine a…2024-02-25
Bounce rate and other metrics demystified: Going beyond the basicsIn our previous dive into the world of web analytics, we tackled the essentials: visitors, sessions, and pageviews . Now, let's venture deeper…2023-12-26
Understanding Google Discover sourceYou may have spotted 'Google Discover' as a source in your Lite Analytics reports. Interestingly, this referral doesn't show up in GA4; instead,…2023-09-06
Basic analytics metrics explained: Visitors, Sessions, and PageviewsIn this article, we will demystify the basic metrics that you see in your analytics. While our focus will be on Lite Analytics, it's worth noting…2023-06-18
Why have I built my own Google Analytics alternativeI've been developing websites and web services for over 20 years, and I've been using Google Analytics (GA) since the Urchin days when everything…2023-04-10
